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October 23, 2013
For immediate release

New Find Me ID App Helps Find Missing or Lost Children

The Canadian Centre for Child Protection Launches an App That Every Parents Needs

WINNIPEG, MB: Today, the Canadian Centre for Child Protection’s MissingKids.ca program launched a new free app for iPhone and Android devices that provides a parent with the tools necessary to help locate their missing or lost child. The app, called Find Me ID, allows parents to store current photographs and contains automated prompts for reminding parents to update information about their child that can be easily accessed on their smartphone and is password protected.

When a child goes missing, a current photo is often the most important tool to help safely locate the child. Unlike traditional ID programs that become quickly outdated and rely on parents to be in possession of an ID card, this app can be with parents at all times. Additionally, the information can be transferred quickly through electronic means to those who need it most.

Endorsed by the RCMP Foundation, a non-profit organization formed in 1994 to support the efforts of RCMP members across Canada who work in their communities to transform the lives of youth at risk, the app also allows parents to quickly disseminate their child’s pertinent information in the event of an emergency to their local law enforcement agency or other emergency contacts, as well as to MissingKids.ca for additional support. Parents are provided with immediate steps to take should they become separated from their child.

“We know that when a child goes missing, every second counts,” said Christy Dzikowicz, Director of MissingKids.ca. “In these types of serious and time sensitive situations, the Find Me ID app allows parents to quickly and easily access all of their child’s critical information right at their fingertips.”

“Our Government welcomes innovative technologies that improve the security of young Canadians,” said the Honourable Steven Blaney, Minister of Public Safety and Emergency Preparedness. “The Canadian Centre for Child Protection’s Find Me ID app ensures that parents are well prepared to take action should their child get lost or go missing.”

The Canadian Centre for Child Protection has been involved in the search for missing children for 30 years and has used this knowledge to devise an app that will greatly help in the quick response and recovery of lost and missing children. Any parent who has ever been separated from their child in a grocery store or at a shopping mall knows that every second matters.

Find Me ID is not only a great preventative tool, but also provides law enforcement with important information about a child in the event they go missing,” said Fred Semerjian, President & CEO of the RCMP Foundation. “We are proud to continue the tradition of our existing printed Child ID Kits by supporting this new electronic format. It is an extremely important resource and we encourage all parents who own a smartphone to download the App.”

“To have all this important and current information about your child readily available just makes sense,” said Detective Sergeant Kim Gross, Toronto Police Service. “While the hope would be that no parent would ever need something like this, the reality is that numerous children go missing every day in Canada. When time is of the essence, to have all the information in one place and already in electronic form could be extremely helpful.”

The Find Me ID app is proudly supported by Lifetouch, Old Navy and Telus and is available for download at Google Play™ and the App Store®.

To learn more about the app visit www.findmeid.ca.

For more information please contact:
Carolyn Shimmin, Manager of Communications and Research, Canadian Centre for Child Protection
Office: (204) 945-8074 Cell: (204) 801-6838
Email: carolyn@protectchildren.ca

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